Professional Writing Services

For all your content needs

At a loss for words? Let me write for you.

I have always had a passion for the written word, so never in my wildest dreams did I believe I could do this for a living, but here I am, living the dream.

In my previous career in sales and recruitment I was always first to volunteer to do anything creative, from writing reports to bid and tender writing. I have extensive experience of tailoring work to customers' requirements and pride myself on a job well done. I enjoy building a strong rapport with my customers and really drilling down into their motivations and ambitions.

I am trained in psychometric profiling which enables me to ask the right questions to uncover information. I am not afraid to challenge and always give honest and accurate feedback. I've found my approach highly successful with building customer relationships.

I am a published short story writer and poet, and hold diplomas in Creative Writing, Short Story Writing, Writing for Children and Digital Marketing. I plan on one day writing a novel of my own in the horror genre, equal to the amazing writing of some of my heroes Richard Laymon, James Patterson, Shaun Hudson and Edward Lee.

During lockdown I wanted to support other business owners, so I began Thursday Thread Business Networking on Zoom. Now lockdown feels like a distant memory, Thursday Thread has become a part of my business and I love helping others to succeed.

I live in Solihull, West Midlands with my incredibly patient partner Mark and my cheeky stepson Max. In my spare time I help other freelancers get off the ground, by providing coaching, mentoring and ongoing support. I believe, as a freelancer, it is so important to stay grounded and to help others realise their dreams just like I did.

I look forward to the future and everything it may bring.

The About page is the core description of your website. Here is where you let clients know what your website is about. You can edit all of this text and replace it with what you want to write. For example you can let them know how long you have been in business, what makes your company special, what are its core values and more.

Edit your About page from the Pages tab by clicking the edit button.

Social Media Management

Social media can be time consuming and ineffective if not used to its potential. If you are looking for regular engaging posts or a one off campaign, I am happy to devise a plan that works for you and your business. Either straight forward written posts, fully branded designed posts or a mixture of the two, I am able to accommodate all requirements.

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Website Copy

Engaging content professionally written. If you are in the process of building a new website or need a complete website refresh, I have experience with most website builders including e-commerce sites.

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Blogging

Are you looking for a way to further engage your audience? Blogs help you to entertain, inform, teach and enhance your customer engagement.

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Bio

It can be very difficult to write about yourself. If you need a bio for your 'about me' page on your website, social media or even for an insert into your book, I will write it for you. The only thing you need to do is to share your story with me.

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Social Media Profile Pages

Profile pages are often overlooked when it comes to either trying to engage customers or attract potential business opportunities and the truth of the matter is, that this could be holding you back in a big way.

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Company Literature

Whatever your needs, there's a package to suit you. Business literature of all kinds covered from brochures and proposal documents to training manuals and courses, either written from scratch or re-written for you.

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Proof Reading

Have you already written your content? Many writers hate proofreading, its time consuming and tedious, I can do all of that for you leaving you time to write more. Or, have you written something that needs to be checked for spelling and grammar? Maybe your native tongue isn't English and you need to write for an English audience, no matter what your proof reading requirements are I can accommodate.

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CV Writing and Cover Letter Writing

Working with you to write a killer CV. With more and more applicants per role advertised, I can make sure that your CV stands out above the rest and highlights how amazing you are.

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Thursday Thread Networking every Thursday

I offer a free online networking event every Thursday at 12pm GMT where I am joined by business owners and entrepreneurs from all over the world. Meetings are fun, relaxed, and hugely supportive. Everyone is welcome to attend. Book through Eventbrite by searching for Thursday Thread Business Networking.

Can I afford a copywriter?

Costs vary on the amount of copy that you are looking for, the amount of research required and the length of time required to produce that copy.

There may be cheaper options available to help you get started. I work with clients to establish what their budget and requirements are and if it is not currently affordable, I can look at options to produce the copy in bite sized chunks or over a longer period of time.

I offer a free consultation to discuss your requirements, goals and desires and work with you to put together an affordable plan.

When can you start and how soon will it be done?

When we have a consultation to discuss your needs we will establish timescales.

Urgent jobs may incur a rush fee but this will be discussed prior to any work commencing.

What information do you need for a quote?

I like to either have a zoom call or a telephone call to establish your requirements before I quote unless you have very specific requirements and know exactly what you are looking for.

Clients that are accustomed to hiring copywriters frequently just provide a brief and schedule and request a quote for the work.

I am flexible and happy to work around your requirements.

What information do you need before you begin writing?

Once we have had an initial conversation about your requirements I will be able to give you a list of the information that I need to put the copy together for you.

A copywriter will always prefer too much material to work from than not enough. Anything you can send to support your copywriter is welcome.

Can I make changes?

Changes, edits and amendments are all part of the copywriting process and included in the price.

Do we need to meet face to face?

Not at all. Everything that needs to be discussed can be done over Zoom, Teams, Facetime, WhatsApp, a phone call or email. Whichever you would prefer.

I write for clients all over the world so have no limits when it comes to whom I write for.

I'm not in the UK, can you still write my copy?

Of course. In fact, I specialise in writing copy for non UK residents who are wishing to appeal to a British audience.

What is a copywriter?

A copywriter writes for businesses in order to sell or promote their brand. This can include websites, brochures, marketing materials, social media marketing, profiles, articles, blogs, advertisements etc.

Can you edit or re-write existing material?

Yes. In fact many clients prefer this method of using existing copy. They may have previously invested in having copy written but it is now dated and needs a refresh. Websites are a prime example of where existing copy can be used as a basis to refresh and modernise everything.

Do you do technical writing?

No. Technical writing is a very specific niche and would need to be written by a technical copywriter.

I do have 9 years experience in the telecoms industry so very comfortable writing in this niche, however, other industries I wouldn't be able to cover and do it justice.

Do you do copyright?

Do you do design?

Yes. I can design your website, branding and social media posts for you. I am not a graphic designer, however I am a dab hand at Canva and most website platforms.

Do you do social media management?

Yes. I can manage the whole of your social media platforms.

I research, write, design and schedule all of your posts for you.

I work with you to develop a strategy to increase your engagement and organic reach.

You can be as involved as you want to be with your content. I am equally happy either taking full or partial control.

What is the difference between copywriting and content writing?

Copywriting is writing for sales and marketing purposes whereas content writing is to relay information, tell stories or to educate.

I do both.

I recently reached out to Sarah to be my mentor whilst setting up as a freelance copywriter. This has turned out to be one of the best decisions I have made for both the business and my own personal growth. Her advice and insights have been invaluable with links, recommendations, and networking resources that are second to none. Her knowledge, patience, warmth, and experience make her the perfect mentor. Always approachable, she has answered all my questions with charm and wit. Her comments and feedback have been helpful, constructive, and thought provoking. I have learnt so much. Her passion and commitment to helping budding entrepreneurs is unmatched. I highly recommend Sarah to anyone interested in starting up a business. Great taste in music too!
Richard Newell BSc (Hons) MILT - Perception Copywriting: Copywriter and Content Creator

As President of Birmingham International Speakers I led the Board members in a search for a new designer of a website. We wanted a site that attracted attention and was using simplistic words that demanded interaction with the reader. No jargon, no long expressions about our function and our deliverables. We are a small club that coaches people in the art of speaking and listening and we needed a website that fully illustrated this. We assessed 3 different companies but selected Write Idea and Sarah English because she spent time with us to "get a feel" for our requirements before giving us price and time scales. So with three sessions providing inputs and some pictures we handed over to Sarah.... very quickly she produced her first draft, which everyone found satisfactory to move onto our first live version. Due to our experiences over the next 2 months we adapted the content via Sarah to create a Launch Date for the new site. The return was immediate with some 22 guests registering for the Open Night. Sarah has supported us over these last 6 months and whilst we did not desire many changes she has been excellent in responding to the few requests with ideas and adjustment. We have extended this support period which is surely a testament to our trust in Sarah so I have no hesitation in providing this testimony for Write Idea and Sarah English
Allan Venables - Birmingham International Speakers Club: President |

Sarah at Write Idea is an amazing individual, she has helped encourage me with my own business venture and also in proof reading and editing my Web page. She is very professional, kind and understanding to your needs. I will be recommending her to anyone that needs help with the written word. Brilliant at what she does, with a bright and bubbly spark she is an absolute star to work with. Thank you write idea for all your amazing help.
Lorna Bridge - Bridge to Beauty: Owner

I approached Sarah to help me with my CV which was outdated and frankly not at all professional. Her expertise has produced a modern and professional CV. Sarah is excellent with her writing creativity and has highlighted my work history and skill set perfectly. I can highly recommend Sarah.
Joanne Danaher

Sarah is absolutely wonderful! She's taken a weight off my shoulders by managing the article writing for my growing practice. She works independently and professionally and also works to any given criteria when necessary. I wouldn't trust anyone else to manage this for me.
Farah Saddique - SF Accountants: Accountancy |

Sarah has assisted me on several text copy re-writes for clients' websites. It's always clear the level of research, considerable time and maximum effort she inputs as it is always reflected in the published format. The benefit of using Sarah's skills is that she understands the intention behind the messaging before putting pen to paper, which enables trust for myself as the client and ensures clear messaging for their audience. I am more than happy to continue using Sarah's expert writing services, I have recommended her to others as she has proven her ability to influence business growth.
Zoheb Sadiq - Zo Creative: Owner |

Wow! I love my bio... even I love myself more after reading it. This is great! You are a very talented writer. I have to say that you helped me to streamline thoughts about my life and experiences. Thank you so much. It's going on my website later today.
Anna Kmiec

When contacting Sarah to help me with my CV, I found she was eager to help. She talked me through the process and helped me write it, which I strongly believe helped me get my job today. She is very good at capturing the image of the person she is writing about and writing in a neutral viewpoint.
Yiola Adams

Dyslexic and a mental block. I needed to update the written content on my website. The need was urgent as had found out my business had been shortlisted for a global award. Sarah was recommended through a business networking group which I am a member. She got on with the required changes. Communicated throughout and everything got sorted. Also my business won its award with Sarahs help.
Kristofor Green - Kabooth: Owner |

The whole process from first contact to finished wording was very easy. Sarah made the process easy for me and produced exactly what we wanted. Very highly recommended.
Vic Emma Alcock: The Family Network

Sarah has been managing 6 of my job Facebook sites for the last 6 months now. I have been able to completely step away from any involvement, knowing they are all in very capable hands. Sarah has a way of engaging people and building trust with users, writing engaging posts and continually looking at ways of improvement. I look forward to what’s to come with working with her. I wouldn’t hesitate to recommend Sarah to any of my friends and colleagues.
James Hickson

Sarah is so approachable and willing to help. She gave me assistance on writing my CV, advising me of where to add detail and what employers or clients are looking for. I now feel confident that my CV is polished and ready to go. Highly recommended.
Melissa Turner

Working with Sarah has been an absolute pleasure. Right from the start she understood the needs and nature of my organisation and has worked with 100% commitment to finish tasks to the requirements set. Although we had a few glitches with the website, Sarah kept working through and now has got my website up and running. Sarah is an absolute treasure and really friendly and easy going and I hope to keep working with her on future projects. Thanks for all your hard work hun. Really appreciated! 😘
Asama Saddique - Little Treasures of Jannah: Owner |

I would like to take this opportunity of thanking Sarah English of Write Idea for her professional & creative support in providing an A class CV. Sarah is helpful, offers great suggestions but above all always accessible to talk things through. Sarah has made my job hunt encouraging with confidence by providing a great service. I highly recommend Sarah, her professionalism, efficient & excellent business support is truly wonderful. Muna Chauhan Coventry
Muna Chauhan

Sarah is dedicated and passionate about the work she does for her clients not matter the size of the project. Truly recommend her …
Amanda Waters

Sarah was great! She provided the service I needed which was to rewrite 3 pages for my website.
Sunil Varma: Ask Sunil |

I have found Sarah is a pleasure to work with over the last 6 months. She is engaging and enthusiastic and keen to work collaboratively with other third parties. I would be happy to recommend working with her.
Amanda Perrotton: Bell Howley Perrotton

We worked with Sarah to promote our business via social media and to produce regular blog content. Sarah was insightful. She was readily contactable when we had ideas, ready to offer her own suggestions when we were lacking. Content was always produced on time, on brand, and to our specification. Happy to recommend!
Kristian Fitchett: Bartlett and Partners

05May

What I wished I had known before going freelance

05/05/2022 01:16 PM

Deciding to become a freelancer is a life changing decision and one that shouldn't be taken lightly, however, it is the best thing that I ever did and I share my experiences here, with you.

16Mar

Top 10 Tips to Avoid Death by PowerPoint

16/03/2021 02:45 PM

Top 10 Tips to writing a clear, entertaining and awesome PowerPoint presentation.

16Feb

Top Tips for Writing an Awesome Speech

16/02/2021 11:30 AM

Writing a speech can be as daunting as performing it. Here are some great ideas to get you started.

12Jan

Dealing with Imposter Syndrome

12/01/2021 12:07 PM

Imposter syndrome has something we have all dealt with at one time or another. Here are some great tips to snap you out of it.

08Dec

Get Bugs to Bug Off

08/12/2020 01:07 PM

Let’s face it, no one wants to share their home with bugs and using chemicals can harm our pets and family. Here are some great ways to get rid of house bugs naturally and safely.

08Dec

Top 10 Tips on Building Confidence

08/12/2020 12:02 PM

Confidence is an ability that can be learned and with a little practice, you can overcome your fears and learn a skill which will help you all walks of life.